Are you looking for another revenue stream? Perhaps one that you can do from home or in your spare time?
Have you heard of affiliate marketing? Affiliate marketing is actually a great way to earn extra income. In fact, Facebook is a great place to find tons of affiliate marketing opportunities.
But only if you know what you’re doing. You need the strategies and training tips in order to make affiliate marketing on Facebook work.
So sit back and take notes because we’re about to tell you how to nail affiliate marketing on Facebook.
Why Choose Affiliate Marketing on Facebook?
Some people may feel that the glory days of affiliate marketing are over, but that’s simply not true. Facebook has plenty of opportunities and tools anyone can easily use to build up a business on their site. All it really takes is you figuring out what you want to sell.
Here are just a few facts why affiliate marketing on Facebook just makes sense.
- 1.13 billion daily users
- Everyone is connected on Facebook by 3.57 degrees of separation
- It’s the most used social media site in the world
So now that we know why using Facebook for affiliate marketing is so important, you need to know how to use Facebook effectively. Otherwise, you’re just wasting your time and efforts. Here’s what to do.
Start with Your Own Personal Profile
If you are one of the very few people left on this planet who doesn’t have a Facebook profile, get one. It’s free and easy to set up.
Whether you have a Facebook profile already or not, there are two things that must happen for you to be successful with affiliating marketing on Facebook using your personal profile. They are:
Facebook is about connecting humans to humans. Having a nice photo of yourself shows that you are, in fact, a human.
If you don’t have a good photo of yourself, have a friend or family member take one for you. You can also consider having professional shots taken.
Start out by creating posts that are only being sent to your connections. These are people who already know and trust you.
So selling to family and friends is an easy way to get your feet wet. But don’t think they’ll appreciate a hard sell. Here’s what to do:
- Don’t be pushy. Try a soft sell approach rather than demanding your products or services be considered.
- Do try different approaches. Try a variety of posts and see which one’s seem to gain the most interest. What wording works the best? What links are opened the most?
Finding out what your friends and family like will help you sell more naturally to strangers. You’ll also gain some organic traffic to help you find new customers.
Drive Traffic To Your Website
If you have a blog or niche site once you have a Facebook account you can create a page for your website. Then you can drive traffic to your blog where you will have your affiliate offers. This is the way I recommend to use Facebook for affiliate marketing.
Have Friends and Family Share Your Posts
Speaking of your biggest fans, your friends and family on Facebook are in great positions to help you and your business out. Don’t be shy about asking them to share and like your posts.
Ask for feedback from friends and family about what you think their friends and family might be interested in and try posting links to those products and services in your affiliate marketing program that will interest them the most.
Create a Group Page
Once you’ve grown more comfortable with affiliate marketing on Facebook, it’s time to start your own group. The group should be centered on your niche, whatever that is.
Figuring out your niche will help you attract the right audience. Otherwise, people may not understand what you’re selling. Start by asking friends and family to join your group. Their likes and shares will help attract attention to your page.
Remember, this page is about helping others find reliable sources to help them. It’s good to post useful products and posts. Don’t post just affiliate links. This way you’ll gain trust from your audience.
Join Groups and Post Links
Besides creating your own group, it’s a great idea to locate and join Facebook groups that are relevant to your product and services. Just remember to look out for the following before joining:
- The group must be active
- The group must allow advertising
- Find one’s not already filled with other affiliate marketers
Otherwise, groups are a great place to establish yourself as an expert. Post thoughts, opinions, and of course, links to your products or website. Remember, that even though you’re using affiliate marketing on Facebook, you’re still establishing relationships with humans.
Be relatable and the go-to person to offer sage advice to gain trust and respect from others in the Facebook groups you join.
A picture is worth a thousand words. Which is great because 81% of people only skim what they’re reading. But posts that include a photo enjoy 659% higher engagement than posts containing only text.
Luckily, sharing images has never been easier thanks to smartphones. If you don’t feel comfortable being a photographer, you can pay for an online stock photo plan.
Currently, video accounts for 74% of all online traffic. But that figure is only going to grow as video becomes easier for everyone to create and post.
But what’s even more exciting is that video engages people in a way that no other medium can. 64% of people watch at least 3/4 of the video they’re watching.
So video can say a lot. Even without the volume on as 85% watch videos on Facebook without the sound.
Best of all, you don’t have to be Steven Spielberg to shoot a video. Here are some easy videos you can shoot for affiliate marketing on Facebook.
- Review the products and services you’re selling
- Promotional videos feature the benefits of the products you’re selling
- Testimonial videos featuring fans of the products and services go a long way toward building up trust
- Try using animation if you don’t want to work with live people
Connect with Influencers
Affiliate marketing on Facebook is easier when you connect with the big influencers your product or service caters to. So if you’re selling cookware, you might want to connect with Rachael Ray or Gordon Ramsay.
Then when you see them posting or commenting about a product, you can quickly jump in to write a review or other types of content along with a link. The key here is to be one of the top comments so you’ll remain visible to thousands (or millions) of potential customers.
Of course, the other objective here is to see if you can share content of high enough quality that the influencer shares your post or link to their followers. A simple sharing could mean a lot of potential business if you’re connected to the right influencers in your niche market.
Connect with Other Affiliate Marketers
No, I don’t mean connecting with your competition. There are tons of different types of affiliate marketing on Facebook that is complementary to your business, but not competitive.
Locating and connecting with affiliate marketers is a smart idea. Not only can you form a partnership, but you can also:
- Promote each other’s products and services which can more than double your viewership
- Create infinite possibilities to cross-promote one another
Engage with Your Fans
Don’t forget that while you’re engaging in affiliate marketing on Facebook to make money, you’re selling to people. And people like buying from people they like and who make them feel valued.
Customers want to be seen. They want to be heard. They want to feel valued. Which means:
- Answering all questions and comments in a timely manner. Most customers say they expect a 1-hour turnaround.
- Thanking people and showing appreciation when they buy or even comment on something.
- Posting content on a regular basis to keep you and your business in the forefront of your customer’s minds.
While everything we’ve discussed so far is free from an expense point of view, they can all take up a considerable amount of your day. Which is where advertising for affiliate marketing for Facebook is a great idea. Here’s why:
You Can Target a Specific Audience
Facebook ads have very conveniently provided its user’s ways to define a very niche audience. Affiliate marketing on Facebook is extremely easy to use when you know who you’re looking for.
You can target people based on their:
- Financial Status
Suitable for Any Budget
Best of all, you don’t need a huge budget to use Facebook advertising. You can choose to spend as little as $1 per day.
You’re also not stuck in a long contract like some other sites. You choose how long, how much to spend, and who you want to market to.
You Can Use It for Specific Goals
While you may be affiliate marketing on Facebook, that doesn’t mean you have the same goals as someone else. You also may have more than one goal you’d like to achieve using Facebook advertising.
Here are a few goals affiliate marketers can choose from:
- Page post engagements
- Clicks to your website or page
- Website conversions
- Page likes
Facebook is a social media platform that will present your content and with the right strategies can get you some great results. The biggest problem is that you have essentially zero control.
Facebook at any time might claim that you violated their rules and they will shut your Facebook page down for a while. Now, this seems to happen quite often. If it does happen then all your revenue would dry up.
A safer alternative is to drive traffic from Facebook to your website, where you can then capture their email address or recommend affiliate offers.
Whether you’re a seasoned affiliate marketer or a beginner, when you have the right tools, you can make a decent living selling online. You just have to find the right affiliate marketing program, learn how to avoid the scammers, and have some faith in yourself.
Whether you’re looking to supplement your income or get away from the rat race forever, I’m happy to help you navigate the online world of affiliate marketing. Learn how to get started today.
Have you tried affiliate marketing with Facebook? Let me know your strategies in the comments area below.