Is it good to do business online?
Personally, I think it’s very good because there are many benefits of doing business online over just having a real offline business. When you have an online business billions of people can easily connect to you or your site, for example, whenever anyone wants to buy a product of any type he/she comes online to read reviews about that product.
The Internet allows you to discover the good or bad points of anything, so an online business can convert these people into your customers.
The Internet has become part of our everyday life.
Millions of people around the world are now connected to the Internet, it has radically altered the way we work, play, do business and interact with each other. It has changed the way we think even the way we live. The influence of internet continues to grow and every day more of us and our businesses recognize the need of communicating and doing business online.
Conducting business over the Internet is growing all the time.
Most of us today are pressed for time. Doing daily chores like banking, paying bills and shopping online has become second nature.
E-commerce is growing all the time and as you can see in the graph below, global online business-to-consumer (B2C) sales are expected to nearly double between 2013 and 2018.
There are some other interesting facts, for example, in the US although more than 57% of the population shop online only 28% of small businesses sell their goods on the internet. Online sales now account for about 7% of total sales in America which means there is room for a huge increase in sales.
Having said that, there are of course certain things that it isn’t possible to buy online like gasoline, beer in a bar or meals in a restaurant. But for other items like clothing, electrical goods or DIY products there is a massive scope for increases in sales.
The Internet has completely changed the way we communicate.
The massive growth and use of the Internet have profoundly changed many aspects of the way we communicate with each other. Our geographical position no longer has any significance on our ability to converse with one another. We can communicate with a person on the other side of the world as easily as we can talk to our neighbor.
Businesses can transfer data via the internet no need to wait for the postal services. Workers can now work from their homes on their computers and rest connected with the office. In the search to save on costs, companies can outsource work, which means hiring someone from outside the company even in different countries. This could be for doing tasks like data entry or telephone customer service.
Some advantages of doing business online.
It’s not expensive to start an online business.
If you start an offline business, then you need to invest, normally, a lot of money, but when starting an online business you do not need to make a big investment. It is possible to even start your online business with absolutely no investment at all! All you need are, hosting and a domain name, you can get these things for free here.
So, you can start your own online business without spending a single penny. This means that you can have success without dealing with all the financial hurdles and risks that are often associated with running a business the traditional offline route.
Marketing is also Free.
This is another important benefit of doing business online. For an offline business, you may have to pay a lot of money in order to promote your product, placing adverts in the press, etc. You can promote your online business without any cost, with good search engine optimization, businesses can quickly be found by customers searching for their products and services. You can also use social media websites (facebook, twitter) and other websites in your niche to promote your products for free.
You can sell while you sleep.
This is perhaps the biggest advantage of doing business online, your website is not only available 24 hours per day, but also available to everyone 365 days a year. When doing business online, there are no time restraints. A website never closes, you will be getting online orders even when you are sleeping.
There are no borders to online business.
Selling online allows your business to reach a wider audience. Any person with an internet connection can access to your website. The globe is your limit.
Online business is also environment-friendly.
You can also prove yourself a nature lover by doing online business. Working online from your own home means less petrol usage and less paperwork (better for the environment). This is another benefit of doing business online.
It’s easy to track what works and what doesn’t.
Unlike traditional publicity campaigns, you can get very accurate reports to see how customers found you and what pages they look at on your website. You can also collect contact information that helps you target new business.
It’s cheap and easy to keep in touch with customers.
You can use newsletters and email marketing to communicate with your existing customers and potential new customers who have given you their email address. This is cheaper than traditional advertising mediums and also, as they know your name your message will be noticed in their inbox.
On your site, you can provide additional forms of communication like live chat, forums or a question form. This leads to better customer service and also increased efficiency.
The social media channels, like Twitter and Facebook, also provide another way of keeping in contact with your clients.
Manage your business from anywhere in the world.
You can access to your business from any corner of the world, you’re not tied to your office location to manage your business.
Financial transactions are much easier and faster.
Transferring money can be managed from any mobile device. Services like PayPal can transfer money to nearly anyone we choose in the world. Using different currencies isn’t a problem, these services can convert different currencies into the currency of your choice.
So, we can see from the businesses point of view there are numerous advantages of doing business online.
Are there advantages for the consumer? Why do we shop online?
Here are just a few reasons why we are choosing to shop online instead of going out to shops:
- No crowds or waiting in queues
- You can search for online reviews to check out the product or service you are buying
- You save on the cost of petrol and parking charges
- You can search for the best deals
- You can shop anytime, anywhere
- You save time
- You avoid those compulsive purchases
- You can buy secondhand goods at bargain prices
- You have an amazing variety of products
With so many reasons to begin selling online, when are you going to begin?
If you don’t know where to start, you could sign up for some internet marketing training that will teach you how to build an affiliate marketing business. The training is step by step and very easy to follow even if you’re a complete beginner. One of the great things about this site is that it’s free to sign up and have a look around to see if it’s a good fit for you.
Let me know if you have any questions or comments by leaving them below. I would love to hear from you!